The Power of Clarity
Clarity is the leverage we provide when owners carry the full weight of every decision
Counsel Built For This Moment
Most advisors deliver counsel built for a slower, quieter era. Their advice, grounded in precedent and process, may seem right on paper but leave the owner exposed when conditions shift.
Our depth of expertise, combined with varied life experience, generates uncommon clarity that is brought directly to the owner. We move with the pace of the environment rather than being constrained by precedent. Our approach integrates market, regulatory, and cultural forces to deliver insight that safeguards the brand and builds competitive advantage.
The Judgement Behind the Counsel
Troy Clair founded Strategy HQ to give owners access to the kind of integrated counsel usually reserved for large institutions.
Serving as Chief of Staff in Congress, he aligned competing interests between policymakers and industry. His work at the United States Treasury focused on post-crisis recovery and engagement with investment firms navigating significant market disruption.
During a critical growth phase at Amazon, he worked alongside leadership through regulatory scrutiny and sustained public attention. He later joined Instacart to advise on market positioning and strategic engagement ahead of the company's public offering.
A Duke University graduate, Troy has invested personal capital in real estate for two decades, grounding his counsel in the realities of decisions where capital, timing, and complexity converge.
How The Next Move Becomes Clear
We operate as a single connected system that turns complexity into a clear path forward.
Start With Ownership
Every engagement begins with The One person who carries the full weight of the brand. The hardest decisions cannot be delegated, and we never lose sight of who ultimately owns the outcome.
Build A Unified View
We read the market, cultural, and policy signals acting on the brand and connect forces that most advisors treat in isolation. Owners see the full field before they move, including implications that have not yet become obvious to others.
Deliver Clarity
We translate The Unified View into a clear path forward. The owner gains the confidence to make a decision that is defensible financially, ethically, and publicly.
Define The Move
Conviction becomes action. We pinpoint the single move that captures opportunity or reduces exposure and makes the next step clear.